Rustic Art is the indian brand i first found when i went all natural with my cosmetic, skincare and bath products 3 years ago. It was a time when the "Natural" buzz had just started to go around in India and there were not many brands in the "Truly natural" category which fit my budget back then. This was the brand i stumbled upon when i was searching for a budget natural shampoo. so, the first thing i bought from this brand was this shampoo. It looked quite promising and budget friendly. So, let's see how it fared.
Brand: Rustic art.
Price: INR 290.
Here is the new ingredient list: Demineralized Aqua, Disodium Laureth Sulfosuccinate(biodegradable), Cocamidopropyl Betaine, Alpha Olefin Sulphonate, Disodium Cocoamphodiacetate Laurydimonium, Hydroxypropyl Hydrolysed Wheat Protein, Sodium Cocoyl Glutamate, Essential oil Blend, Aloe Barbadensis, Ascorbic Acid.
Consistency: Moderately thick transparent non-runny liquid.
Fragrance: Mild soapy floral. That's the best i can describe it. I don't like it that much. Thankfully it doesn't linger post washing.
Packaging: Sturdy. Flip cap shuts tight and you can travel with it safely. The bottle's shape and packaging have changed now and i hate it.
Ingredient Safety: Relatively safe and non-toxic ingredients. Surfactants used are Bio-degradable.
Certification: It is mentioned on their website that they use certified organic ingredients but the product as a whole does not hold any certification.
My experience: My hair type is slightly oily with occasional frizziness. And the texture is almost straight from roots with wavy ends.
For the first few times when i washed my hair with this shampoo, the results were jawdropping! My hair was so soft, glossy, voluminous and bouncy without using any conditioner or pre-wash oil application. It did not strip hair off all its oil. I fell so much in love with it that i almost gave it a HG status. But had to refrain from doing so. Because, after a while, whenever i washed my hair they became so frizzy and straw like at the ends post washing and oily at the roots within a day of washing and also it gave me an itchy scalp! I tried pre-wash oil application too but it did not work. Hard bore well water could be the main culprit here because during the first few washes i stayed at a place which had soft water supply and it worked wonderfully.
This shampoo foams so insanely much(multiple surfactants and foam boosters in action here) and the slip is so wonderful that you will not miss SLS and SILICONE even for a split second! Very little quantity is required for a good wash and it washes out fairly easily without leaving any residue behind. Oiled hair requires 2 washes. Oily and non-frizzy hair types don't need a seperate conditioner but dry and frizzy hair types definitely do. I usually dilute it with water. So, one bottle lasted for nearly 4 months with an average of weekly thrice usage.
Ingredient list is covered majorly with surfactants and foam boosters. So, don't expect any therapeutic action from this shampoo. A good shampoo's main job is to clean and this one does that efficiently.
Safety of some of the surfactants and foam boosters listed are in conflict but are relatively safe when compared to their toxic chemical counterparts.
- Budget friendly.
- Very little quantity required.
- Works very well with soft water.
- Cleans hair really well without leaving any residue behind.
- Gives hair a naturally healthy glossy look.
- Does not strip hair off all its natural oils.
- Contains Bio-degradable surfactants.
- Relatively safe,non-toxic and sustainable ingredients.
- Contains certified organic ingredients.
- Cruelty free and vegan.
- Does not work with hard water.
- May not work for extremely dry hair types.
- Safety of some surfactants and foam boosters listed are in conflict.
Safety rating: 3.5/5
Product rating: 4/5
Conclusion: With hard bore well water or any kind of hard water this shampoo fails terribly. But if you have soft water supply, then definitely give this budget friendly shampoo a try.
Have you used the Rustic Art Aloe Shampoo? Did it work wonderfully or Did it backfire. Share your experience in the comments below.
P.S: Wrote a review after a very long time. If i missed anything then please remind.