Thursday, February 25, 2016

100% pure Fruit Pigmented Powder Eyeshadow - Fig.

An eyeshadow with "pigments derived from Fruits"! Sounds too good to be real...right!?
Well....Seems like, it really is Real!

Price: $18 for 2 gms/0.07 oz.

About the brand '100% Pure': Founded by Susie Wang in a Napa, California farmhouse in 2005 and now based in Silicon Valley, 100% PURE® is an organic cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products which are completely free of all harmful toxins. All of them are 100% natural, 100% cruelty-free and 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. Beauty, as pure as it is powerful. Truly, health food for your skin.

And another coolest thing about this company is that, for them, living sustainably isn’t just something they do once a year i.e., on earth day, which is celebrated once a year just for the sake of it. For them, every day is earth day! How you ask? Read for yourself below (taken from their blog)

100% Solar Powered
100% Pure’s headquarters, manufacturing and distribution center is entirely powered by the sun!

Recycled packaging
100% Pure packaging is from post consumer recycled materials such as recycled glass, plastic, tin and paper

100% Biodegradable
100% Pure formulas are biodegradable. Pour any of our formulas onto dirt and all our formulas will decompose and biodegrade back to dirt.

Vegetable Ink
100% Pure uses fruit dyes to color our cosmetics but we also use safe, non toxic vegetable ink to print all our packaging and boxes.

Recycling program
Bring back any beauty products (doesn’t even have to be ours) and we’ll recycle them properly for you. For every 10 product you recycle, get 1 travel size item of your choice!

Reclaimed building materials
We use reclaimed wood and other reclaimed materials for our store floors, cabinets and furniture

 Wow! It's really hard to find brands that are truly Green on all levels. Looks like we found one! <3

Simplified ingredient list: Rice Starch, May Contain Pigments of Carrot, Squash, Apricot, Peach, Papaya, Cocoa, Pomegranate, Blackberry, Blueberry, Raspberry, Coffee, Black Tea, Acai, Vanilla, Lavender and Tomato Fruit/Leaf/Stem, a-tocopherol (Vitamin E), Rosehip Oil,Pomegranate Seed Oil, Avocado Butter, Cocoa Butter, Red Wine Resveratrol (Wine), Ascorbyl Palmitate (Vitamin C), may contain Mica (natural shimmery mineral). For the list along with scientific names, go HERE and click on the 'details' section.

Never saw ingredients as versatile as these. *in love! like, toooootally*

psst... with so much fruit in the list, how about making a shadow dessert? :P :D

Packaging: Comes sealed in a shrink wrap and casing is made of clear sturdy plastic. Both made from post consumer recycled material.
Print: Printed with safe, non toxic vegetable ink.

ShadeIt is a pearl finish gunmetal gray with undertones of a real ripe fig inside out i.e., brown, plum and copper undertones. It is a very versatile shade of gray which is rarely available in natural formulations.

Pigmentation: Fairly pigmented but not as saturated as it's conventional counterparts coloured with synthetic dyes.

Texture: Buttery smooth and highly blendable.

 Swatch: 1. Single layer blended out without base. 2. Layered twice on a blended out base of RMS beauty 'un' cover-up.

See the copper pearl?

My experience: I bought this eye shadow from purely based on it's ingredients. I was so curious to see how a powder eye shadow pigmented from fruit performs and i must say that i was really impressed on how well it did. At first, i was disappointed on how faintly gray it turned out on my skin but when i tried it with a thin layer of blended out RMS beauty 'un' cover-up as a base to grab the pigment, it really showed it's true colour. On a black base it looks even more fantastic. The shade is very versatile and suits many Indian skin tones. 

However, it does not show up that well on dark skin tones and hence properly useful only on fair to fair medium skin tones. It has a buttery smooth texture and blends out super easy. Fall out is minimal. It does not irritate dry lids as it contains nourishing oils and butters. It works great as a metallic liner when layered on black kohl/liner and also makes regular smoky eyes interesting. This shade complements brown and green eyes beautifully. The only minus point is that it does not last long on oily lids. It fades out after 1-2 hrs and i had to touch it up a little. A good primer is must.

  • Made with 100% natural origin and organic ingredients.
  • Coloured completely with fruit based pigments and mica.
  • Versatile shade which is rarely available in cosmetics with natural formulations.
  • Suits many fair-fair medium Indian skin tones.
  • Fairly pigmented for a naturally formulated product.
  • Safe and Completely free of chemical based dyes.
  • Contains no harmful preservatives.
  • Bio-degradable.
  • Eco-friendly on all levels.

  • Pigment is not as saturated as i would like in a dark coloured eye shadow and it does not show up on dark skin tones. I hope they'll work on it.
  • Fades out quickly if you have oily lids.
  • Availability. Not available in India. You can find it on which ships to India. Easy to find 100% pure products if you live in U.S or Singapore.

My Rating: 3.75/5

My conclusion: There is no brand out there which colours it's makeup with fruit and so this, you can't miss. They say their products are 'Health food for our skin' and i won't deny it. Go grab it if you are on the lookout for natural formulated eco-friendly makeup that really works. Now i am eyeing and dying to get my hands on the shades Golden honey, Hazelnut, Cashmere and Pewter.

      I also have the shade Toffee and will review it soon :) 

And also lookout for my future reviews of some more makeup products from this brand that i possess!


Image credit: Figs image 
                Rest of them: Me.


  1. Amazing product, which lives by go green motto. Thanks for sharing :)

    1. yes sonali.. it's amazing how truly green a makeup product is. I am seriously loving the brand 100% pure :)

  2. I was so intrigued with your title.Never heard of the fruit eyeshadows before.It looks quite pigmented but is it too pricey?? and what other coloures are available??

    1. Yes anu.. it is fairly pigmented for something coloured with fruit. And yes, the price does seem high but i guess it justifies all the hard work that goes in to making a product this natural and this green :)